It’s Harder to be Kind than Clever
256 comments on a 500 word blog about kindness which was posted on Harvard Business Review – these are a lot of comments about a topic that doesn’t seem like a business leadership topic. In the blog, Bill Taylor, author of Mavericks at Work, relates the following story about Jeff Bezos, founder and CEO of Amazon.com.
Even as a 10-year-old boy, it turns out, Bezos had a passion for crunching numbers. During a summer road trip with his grandparents, Jeff got fed up with his grandmother’s smoking in the car and decided to do something about it. From the backseat, he calculated how many cigarettes per day his grandmother smoked, how many puffs she took per cigarette, the health risk of each puff, and announced to her with great fanfare, “You’ve taken nine years off your life!” (more…)

A recent Harvard Business Review blog, “The Generosity Strategies that Help Companies Grow” points out how companies can increase consumer loyalty and long-term profit by offering free services that their customers really use. The message is “Consumers tend to respond in kind when they are treated generously and with respect for something they value.” The writer continually equates generosity with money and believes that a company spending a little money to be generous brings in profit later on.



